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Market Entry Strategy of Netflix in Czech Republic
Do Hai, Linh ; Fojtů, Kateřina (referee) ; Škapa, Stanislav (advisor)
Tato diplomová práce kriticky zkoumá analýzu vstupní strategie společnosti Netflix, který hodlá vstoupit na český trh, s cílem navrhnout vhodná doporučení. Práce obsahuje detailní analýzu společnosti a současného stavu trhu v České Republice. Kriticky přezkoumané teoretické rámce a aplikované analýzy jsou následně použity jako základ pro argumentaci a vyhodnocení problematiky strategie. Doporučení pro expanzi jsou poskytovány na základě vyhodnocených průzkumu a analýz.
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Evaluation of the Economic Situation of the Selected Private Corporation and Proposals to its Improvement
Chlubnová, Lucie ; Šoustková, Alena (referee) ; Pernica, Martin (advisor)
This diploma thesis mainly focuses on the assessment/evaluation of external and internal surroundings/environment of a specific company between years 2012 and 2016. The first part of these defines theoretical constructs that are then applied in the practical part of the thesis. The external environment was analyzed using PESTLE analysis method and the Porter's Five Forces model. The financial analysis from 2012-2016 was used for the analysis of the internal surroundings. Based on the overall assessment/evaluation of the company surroundings/environment the author applies SWOT analysis and proposes several steps for the improvement.
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Proposal of Marketing Plan for an Expansion of Company Torrsen Sports s.r.o.
Kotolan, Jaroslav ; Gábrišová, Lenka (referee) ; Milichovský, František (advisor)
The Diploma Thesis deals with marketing planning issue. The theoretical part de-scribes suggestions from specialized literature in the field of marketing planning. The analytical part describes the in general perspective, its present condition’s analysis, based on suggestions of the theoretical part of this text. The main objec-tive of this thesis consist recommendations, based on analysis from the analytical part of this text, that will make expansion of the analysed company possible within next few years. The goal of this diploma thesis is corrections and improvement of the current marketing plan for future Torrsen Sports’ expansion.
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Financing of Business Activities
Srbová, Karolína ; Ptáček, Roman (referee) ; Heralecký, Tomáš (advisor)
Bachelor thesis deals with the establishment of a limited liability company. The thesis consists of theoretical and practical parts. The theoretical part clarifies the basic concepts associated with the topic. The practical part deals with the analysis of the environment and the compilation of the initial expenses of the entrepreneur.
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Business Plan: Estabilishment of the Cocktail Bar
Pastorová, Zuzana ; Polášek, Radim (referee) ; Heralecký, Tomáš (advisor)
Bachelor thesis deals with creating of the proposal of the business plan for the estabilishment of cocktail bar. The main aim of this work is the complete preparation of documents necessary for starting economical activity in gastronomical department, exactly the production and sale of shaked alcoholic and non-alcoholic drinks. The theoretical part includes information necessary for the preparation of the analytical part which analysis current situation and practical part in which are described previous activites to the beggining of doing economical aktivity.
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Marketing Mix of the Family Bistro
Černochová, Michaela ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The bachelor's thesis is focused on creating a marketing mix for the establishment of a new family bistro. The first part describes a theoretical background of marketing and marketing mix. The next part analyzes the current state of the brand, which will be further developed into a bistro. In the last part, there is created the marketing mix. Next, there is analyzed the situation of the micro- and macro environment. Also, there is a financial and time schedule of the whole solution. In the end there is also a business risk analysis.
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